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METHODS OF DATA COLLECTION Collection of Primary Data-  Observation Method,  Interview Method  Collection of Data through Questionnaires  Collection of Data through Schedules What is Data Collection - It is the process by which the researcher collects the information needed to answer the research problem .The task of data collection begins after a research problem has been defined and research design chalked out. In collecting the data,the researcher must decide: Which data to collect? ,How to collect the Data? ,Who will collect the Data? ,When to collect the Data? The selection of a method for collecting information depends upon the :- resources available ,Credibility ,Analysis and reporting ,Resources and the skill of the evaluator Methods of Data Collection Essentialy Two Types:  Primary Data - Primary data are those which are collected for the first time and are original in character.  Secondary Data - Secondary data are those which have already been co...

MEASUREMENT AND SCALING   MEASUREMENT  - Measurement is defined as process of associating numbers or symbols to observations obtained in a research study  These observation could be qualitative or quantitative.   It is difficult to measure abstract or qualitative characteristics than quantitative characteristics  It is easy to measure properties like weight ,height etc. by some standard unit of measurement But it is difficult to measure properties like motivation , honesty, customer’s perceptions, brand loyalty etc.  Example: We can record a person’s marital status as 1 ,2 , 3 or 4 depending on whether the person is single, married , widowed or divorced. We cannot make comparison between these numbers but can be count each number Classification of measurement scales  a) Nominal Scale  b) Ordinal Scale  c) Interval Scale  d) Ratio Scale  The most widely used classification of measurement are : Nominal Scale -  Nominal ...

  1) Who was the author of the book named "Methods in Social Research"? Kerlinger CR Kothari Goode and Hatt Wilkinson Answer:  c) Goode and Halt Explanation:  The book named "Methods in Social Research" was authored by Goode and Hatt on Dec 01, 1952, which was specifically aimed to improve student's knowledge as well as response skills. 2) What is the major attribute of Correlation Analysis? Association among variables Difference among variables Regression among variables Variations among variables Answer:  a) Association among variables Explanation:  Mainly the correlational analysis focus on finding the association between one or more quantitative independent variables and one or more quantitative dependent variables. 3) What is the name of the conceptual framework in which the research is carried out? Research hypothesis Synopsis of Research Research paradigm Research design Answer:  d) Research design Explanation:  A conceptual framework can be und...